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1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.

One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.

During this time, gathering sites for gay men known as Molly Houses were subject to regular raids by law enforcement. 1727: Women Get Smacked Down for Expressing Personal Desire In 1727, Englishwoman Helen Morrison became the first woman to place an ad in a Lonely Hearts column.

1920s: Lonely WWI Soldiers Seek Pen Pals Personal ads went mainstream again in the early 20th century, when social pressures to get married by 21 (and thus, expectations for relationships) were much lower, thankfully than their earlier incarnations.An 1841 ad in the Journal of Munich tells of a 70-year-old Baron seeking a woman "between 16 and 20 having good teeth and little feet." (Well...maybe not that much has changed for the one percent?We talked to the men and women behind niche dating websites to find out what makes their crazy ideas so successful.

From simple revenue models to familiarity with their customers, niche dating site creators believe they have a handle on their specific market.Dating is a numbers game, so why wouldn’t you want to have the most profiles to browse through and choose from as humanly possible?



Action on Elder Abuse (AEA) has produced a report on the Safeguarding Adults Collection (SAC) Annual Report for England 2016-17, published by NHS Digital on 15 November.… continue reading »


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