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No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase.
A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase.
Both Big Commerce and Square exist to make shopping easier and more enjoyable for both sellers and customers, whatever the platform.
There are no crystal balls, but there are strategies, and we’ve teamed up to bring you the most up-to-date statistics on when and how Americans shop online. Omni-channel retail is a modern approach to commerce that focuses on designing a cohesive user experience for customers at every touchpoint.
Online shopping is now just as popular as in-store, with 51% of Americans citing online as their preferred way to shop.
This goes hand in hand with data from the National Retail Federation for the 2015 holiday season.